This is a relatively low grade variety of Chinese green tea. One of the world’s oldest tea brands, the “Twinings Tradition” began in the early 1700s and over the centuries its popularity and influence have grown with the rising popularity of tea. Steeped in history (a pun!), today Twinings offers a range of recognizable brews, such as English and Irish Breakfasts, Prince of Wales, Earl Grey, and others (including herbals and fruit infusions).
History of Twinings tea:
The Twining family of Gloucestershire, weavers and processors of wool for generations, were driven to London by recession in 1684.
With them went nine-year-old Thomas Twining.
After becoming a Freeman in 1701 at the age of 26, Thomas turned his back on his father’s trade, and went to work for a wealthy East India Company merchant. At the time, the East India Company was importing many exotic new products from around the world, including tea - the possibilities of which fascinated Thomas. In 1706, Thomas Twining bought Tom’s Coffee House off Strand, London, and applied his new-found knowledge to his own business.
By the time Thomas Twining bought Tom’s Coffee House, coffee houses had become a popular feature of London life. Men — but never women — of all classes would gather there to drink, to gossip, and to do business. Coffee shops gathered a loyal clientele by specialising in particular products or by encouraging customers with common interests. Poets, for instance, would go to one establishment; army officers, to another.
The knowledge that Thomas had learnt gave him an edge over his competitors. In addition to the standard coffee-house menu of coffee, brandy, rum, arak (an Eastern toddy), and drinking water (described at Tom’s as “Bath, Bristol, Hungary, and Spa”) Thomas was now able to offer fine teas.
Concentrating on tea was no gimmick. Thomas knew it was a drink with great potential. It was astute marketing that determined his choice of product and location.
Tea’s popularity grows.
Despite efforts to repress tea-drinking through punitive taxes, tea became increasingly fashionable during the early part of the eighteenth century. The clergy, the medical profession, and various vested interests were united in their opposition to tea, but the upper classes couldn’t get enough of it. Soon, Thomas Twining was selling more dry tea than wet. He even sold it to competing coffee houses.
Only the wealthy could afford to drink tea. In 1706, Twinings Gunpowder Green Tea was selling for a price that’s equivalent at today’s rates to more than £160 for 100g.
And while the custom of the day discouraged ’women of substance’ from entering the bawdy, masculine world of the coffee houses, Thomas Twining was fast building a reputation for selling only the finest teas - teas that well-heeled London ladies were eager to serve in their drawing rooms.
Convention may have prevented these ladies from stepping inside Tom’s Coffee House, but it didnt stop them waiting outside. While they sat in their carriages and sedan chairs, their footmen would buy the coveted tea.
By the time of his death, Thomas Twining was serving customers with royal connections and living the life of a successful businessman, having created an empire that would live on for more than three centries
By royal appointment.
In 1837, Queen Victoria granted Twinings their first Royal Warrant for tea as ’Purveyor in Ordinary to Her Majesty’.
Throughout Queen Victoria’s reign, tea prices continued to fall, while Indian tea production increased. When World War II broke out, neither bombs nor rationing could halt the flow of morale-boosting cups of Twinings tea.
The blitz briefly interrupted sales at Twinings Strand shop - but not for long. The bomb that hit Devereux Court in 1941 may have knocked out part of the building, but it did nothing to dampen spirits. Within a few hours, a table was set up in the doorway of the Twinings shop, and tea sales carried on as normal.
Tea-rationing, which had been introduced the year before, also failed to damage the business. Twinings continued to supply wartime Britain with tea, and even produced tea for Red Cross prisoner-of-war parcels, for the Women’s Voluntary Service, and for many YMCA wartime canteens.
From the beginning to the present time the firm of Twinings has carried on the business, as teamen to connoisseurs, without a break at the same address in The Strand. An amazing and unique record.
Sources: allteas.com, twiningsusa.com, nationalimporters.com